![]() ![]() ![]() What about simply going for the reusable ceramic mug instead…? However, if we stay with the coffee analogy: BMW is suggesting using a biodegradable paper cup from recycled materials. BMW has seemingly gone one step further with their concept vehicle “BMW i Vision Circular” which is meant to be 100% recyclable and “manufactured almost entirely using materials sourced from the recycling loop”, effectively minimizing the eco footprint. lead, mercury, cadmium) and the ways of how member states should ensure the correct dealing with the disposal of end-of-life vehicles. Today, the EU’s Directive on end-of-live vehicles, for example, is limited in its scope to the prohibition of use of certain hazardous materials in the production process of new vehicles (e.g. And political guidelines are usually not far behind societal standards. Wrapping gifts in high-gloss single-use paper? No way! Plastic straws: Are you insane? You can imagine that the idea of crushing a car after 12 years (the average lifespan today according to the AARP) and letting its remains sit in a landfill, will not be something consumers will accept anymore. Try suggesting to a young adult in 2030 to take their coffee to-go in a single-use cup - they will look at you funny! ![]() According to consumer analysts McCrindle, 81% of their parents admit having changed their consumption behavior to a more sustainable one, meaning today’s children are already growing up with an eco-aware mindset. The fact is that, in 10 years’ time, it will not be a polarizing subject anymore: The next generation of consumers (Generation Alpha, born between 20) will take an environmentally conscious approach among brands for granted and those who are barely fulfilling governmental requirements and guidelines will not be doing enough in consumers’ eyes. Sure, sustainability is a very prominent topic which affects the car industry like no other – no surprise here. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |